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?微享会·一起讲英语
?英语角English Corner
?时间:11.27周六下午3-6pm
? 地点:南山 无为岛咖啡
报名:免费报名,报名后扫码进群
?主持人:DayDay
?活动流程:
1️⃣自我介绍 Self Introduction 3:00-3:15pm
name, profession, hobbies, fun facts about me
2️⃣破冰环节 Ice Breaking Games 3:15-3:30pm
?♀️Pictionary
3️⃣小组主题讨论 Topic Discussion 3:30-4:30pm
??♀️4-5人一组,每20分钟交换组员
主题:那些有趣又好玩的广告营销案例
近日,江小白十周年连发100句声明文案,搞笑用心,引发全网关注;网易云音乐上线“摸鱼计算器”,估算你的全年“摸鱼流量”,开启年轻人互动分享;闲鱼发布双十一节后MV,魔性改编填词,画面感极强;喜力最新广告,玩起反套路,打破常规爱情观......
搞笑且用心的广告营销创意把握住了当代年轻人的情绪,在随时随刻都有可能emo的状态下,年轻人逐渐享受“摸鱼躺平”。这种情感上的共鸣更能够点燃年轻人的分享欲。当然,除了通过“摸鱼计算器”抒发自己情绪,这种好玩的方式也能够为年轻人增加“社交货币”,成功开启互动机制,引发病毒式传播,网友不禁调侃,论广告创意的海报,都如此卷了嘛?本周英语角,来一起聊聊那些有趣又好玩的广告营销。
Topic: Advertisement and branding
Advertisements are written or visual messages dedicated to promoting a specific product, service, or campaign. As you can imagine, there are numerous types of advertisements — all of which run in different mediums, on different channels, and have different goals in mind for their business. People can advertise anywhere, and today's best type of ad might not be the best type tomorrow. One thing that advertisement does for us is to keep us in touch with what is popular and what people are talking about.
Let’s talk about those questions:
Q1:How do you feel about advertising?
Q2: What kind of advertisement or branding attracts your attention? Any examples?
Q3:Is advertisement an art?What makes an advertisement memorable?
Q3:Share some interesting or creative advertisement /brand marketing examples you’ve ever seen?
Q4:What relationships should be applied to advertisements to protect consumers?
Q5:What would the world be like without advertisement?
4️⃣成员上台演讲 Make A Speech 5:00-5:30pm
?每个人做总结陈述,将当天主题做一个简单的总结演讲。大家投票选出本场MVP,MVP将收获一份小奖励,感兴趣可成为微享会English Corner主持人。
5️⃣自由交流 Free Talk 5:30-6:00pm
?大家自由交流,活动结束后群里每个人接龙分享本次活动学到印象深刻的单词/短语/句子总结,互相分享,共同进步~
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